Customer Announcement - January 2007

 

We would like to ask you for a few moments of your time to update you on the latest improvements we have made to our business to help service your changing needs.  

To provide emphasis for our “farm-to-retail” sales and distribution processes, we are continuing to strengthen our Chestnut Hill Farms Branding Program. We do this to support our commitment to controlling product quality from production through delivery to our customers.

We understand how busy you are and as part of our Category Management Responsibilities , we accept the challenge of providing you with efficient, timely and useful information about the products and services we offer.

Our Web-site (www.chfusa.com) has been updated to provide you with the following :

1. Updated presentations on our Caribbean Sweet® and Perfect Pineapple™ programs, our Perfect Melon™ Program, our Brazilian and Peruvian Mango Programs, and our Peruvian Asparagus Program.
   
2. Updated product facts, packing specifications and program offerings for our mango, melon, asparagus and pineapple categories … we emphasize actual product photos, not “studio” shots. Spend a few minutes reviewing our expanded pineapple category section with a presentation on our Costa Rican farm. We have also added pineapple and mango ripeness color charts.
   
3. Take advantage of the information provided in our asparagus category section on the fresh asparagus farming process in Peru .
   
4. Please make good use of our Pineapple Demographic Report, and the Fresh Trends Report … these were developed to keep you advised about key industry facts and demographics.

Studies done by the PMA and FMI continue to confirm the fact that retailers' expect their category partners to provide them with useable information about the products being offered and key facts on production and consumption trends. Innovations in Produce Marketing backed by Excellence in Customer Service.